Sunday, January 12, 2020

Friends w Benefits!?

Hey yeah, so I had a really poppin' idea for a media blog and being me I was like, "write that down?? Pfft, there's no way I'm finna forget that." Well, I did. So now I'm writing about brands partnering with each other.
*inspired by Rex Yaney*
Okay, sooooo, I thrifted these really cool Hello Kitty shoes, right? At first, I wasn't think and was just like, "these are dope" *cacchiiinnnnngggg* and they were bought. But as class started to go on, I would stare at my shoes and think why do companies partner with each other. But of course, I forgot that idea as well until I saw Rex's post. Therefore, I was able to continue tha
t thought to write this and how companies simply use each other to profit off of another.
To put it into perspective, the only reason companies would want to partner with another must be for some type of benefit for both sides. Otherwise, why else would a company want to share an ad that is wasting their money, if they are not even going to be the main star of the ad.
...and so with my shoes, I was like, well if Converse are at one of their highest points now in the last decade or so (regarding trend and profit), then why would a random old 1974 brand wanna be partners?
And this idea hit my head. What if Hello Kitty was the partner-er so they could resurrect their once peek popularity by associating their brand with a brand that is now in one of their peek popularities; therefore, making Converse the partner-ee.
Hate, but think about it. Everyone and all companies are only in it for the profit and that is why so
many brands partner with another today. Think about when you go to the movie threatres like Regal. What is always on every single one of their drink cups even if you don't pick Coke as your soda and right before every movie starts playing in the threatre. Ope I spoiled it, but it's Coke. Besides the point, but like you know, you know.
When brands partner with another on billboards, shoes, cups, or even in actual TV advertisements, it never really has a good flow to it. It's like drink this Gatorade, and then at the end "Proud sponsors or Obit gum" or something like that and it never really makes sense. Like they always seem forced as if they have no other option when producing an ad. These just really annoy me and make me wanna skip them so I wanna know why they do them when they I personally feel like they attract less viewers than a good ad. I thought about efficiency with regards to money, but then I was thinking that can't be the only reason.
This led me to think of how people say, "Friends with benefits." Honestly, something terrible to say, but it makes sense as the "why" for why they would partner. Think about a smaller company partnering with a bigger company to get their product well known. One side gets money from the other to be in their ad, while the other gets more noticed and hopefully more popular. For Coke and Regal: Coke is a very well known brand and by partnering with Regal Cinema, they get the millions of viewers/people who go to the movie theatres every weekend which makes their product even MORE SO well known that before. It is ingenious. While Regal partners because Coke has such a mass amount of clout from being established and trustworthy for so many decades that any company would be dying to partner with them.
For my shoes. Y'all already know, I think Hello Kitty just wants more clout from Converse.
Thanks Mr. Starace, now everytime I look at my shoes all I can think of is my Crit class. 😑
Also

SEE YA SQUADDLES

Friday, January 10, 2020

Make up and FaceTune. lol.

Polit*ical Econ*omy: (Noun) A style included in media used to make money by created cognitive dissonance in oneself.

SOoooo have y'all ever been watching T.V. or scrolling through one of your grandma's Vogue magazines and seen all the really pretty makeup or clothing models? Well, I have and you must be living under a rock if you haven't.
Yeaaah, so, well, these not gonna lie make me feel like crap. Because think about the standard they are setting by using a beautiful model that looks amazing with the beauty product or clothing piece. There's no true definition of beauty, as to how we define changes with societal standards throughout history, but often, we compare ourselves to another and purposely self-deprecate
ourselves because we don't feel worthy enough. And also often, beauty, make-up, or clothing advertisements take advantage of this vulnerability.
Why do ad casting agents pick certain people to do the ad in comparison to others? All based on the societal beauty standard for the time being. And by picking the most "beautiful" person for the ad with the product, advertisers are able to access that vulnerability within oneself and convince them that if they buy the product they will look just like the model.
For me, yeah, I honestly don't wear much makeup besides mascara and chapstick or something. But when I went to a makeup store (Ulta) to grab some kinda mascara, the beauty store was filled with overly enhanced, huge, blown-up images of these beautiful women wearing the product with extremely luscious eyelashes. And so inherently I bought the mascara (I think we could all predict that one), with hopes of making me look better. Once I went home and used the mascara, I realized that my natural eyelashes don't look anything like the model and that putting mascara on a totally different type of eyelash is not gonna do much to look like the model. It was here that I put together after watching Miss-representation that we compare ourselves to a standard that is so surreal a typical process with ALWAYS occur.
1. Hey, whoa, look at that model
2. What am I missing that she has to make her look that beautiful
3. Well, looks like Imma buy that to see if I can look more like her
4. Welp, I spent lots of money on this product to look like the model and I don't look like her
5. Oh crap, well, I guess we should go try another product and see if that one works

... when in reality, achieving "beauty" is an undefined word with an endless cycle that companies can
Here's a fun photoshop fail. I wanted to include 
a fun Kardashian one from insta, but those were 
not the most appropriate
use to take advantage of in order to make a profit.

I also wanted to add, when you see a clothing ad marketed toward the average person who works and comes home and wants to flex a few star-pieces in their closet. When they look at the ad of the person wearing the product, the model usually has had their full hair, makeup, and nails professionally done which is not common for the average person. A lot of unnecessary effort goes into the ad rather than reality. So there is no true way to set any fair comparison and this is simply another tactic used to make yourself highlight the imperfections you have in comparison to this idealistic, "perfect," goddess looking image of someone that has clearly been edited by like a fancier version of FaceTunes or something. Just be happy and smell the nasty perfume scents next time you're in a magazine, those always make me happy when I tell my grandma they smell good and put it right in her face.
I was talking to my mom about Political Economy and she was like, "Oh yeah for sure, you wouldn't believe the sums of money I've wasted on makeup or brand name clothing pieces I thought would make me feel better, but it was simply just a waste." And then we got into talking about looking at magazines with my grandma and how we always point out what looks really pretty and imagine you wearing this and after this video, it just felt strange, and fake, but I couldn't stop my temptation of wanting to turn to the next page and look at more of the really pretty cool and fake models. It is simply hard to imagine them being real people.
I also began to ponder (I knew big word), about why advertisers do professional makeup, edit photos for hours, and simply put so much work into an ad for no reason. But companies HAD to something to draw people in to buy more and spend more on their products. Therefore, if you find their vulnerable, weak spot, it was just like gold-money for them bro.

Yup, 
BYYYYEEEE SQUAD

Monday, December 30, 2019

Chick-fil-A billboards are hecka funny

Guér*ill*a ad*ver*ti*sing: (noun) unconventional and or untraditional forms of advertisement.

Have y’all ever been driving along the freeway and seen a billboard and been like whoa that’s dope without even realizing it’s a form of media?? Well, this just hit me as I saw a Kaiser Permanente ad while driving out to Dixon and was like awe it’s a pregnant woman doing yoga, but then I thought about that one video from class and was like "no way, could that be a form of guérilla advertising?" Because think about it, it’s so random and it is where you would least expect it; a freeway. Or any road honestly.
Media was often only found on T.V. or newspapers, but once everyone had grown used to that lifestyle, companies had to think of new unique ways to get their business noticed. This is an example from the movie in class where companies have to sort through the junk of media by adding new forms of junk to the mess to stand out. This is why I am assuming that companies have started to place forms of media on thinks such as billboards so no other competing companies can challenge as a consumer, in this case, the driver, is only able to see a single billboard at once. However, nowadays, more and more companies have started to advertise their brand through billboards on the sides of freeways and it is less common, but they are still forms of Guerilla advertising as they are still nontraditional forms of advertising.
In more recent years, companies have tried to make their billboards stand out more than other
billboards by adding pop-out pieces or by adding humorous jokes on them.
For example, I saw this really funny Chick-fil-A billboard of realistic cow statues writing "eat mor chikin" as if they were in the midst of being caught vandalizing by a consumer's car's headlights. Billboards like these had several memorable pieces like the cows and funny humor which help lasts in the driver's head as they pass by.
However, the only downside, is if companies try to put too much or confuse the driver even more so, it can be distracting to one's driving ability which can be unsafe so there should be a point as to how far companies can go with their forms of advertisements.
Billboards are an easy form of advertisement for companies as they can "attack" hundred or even thousands of people daily if placed in the right spot. Have you ever been driving toward the Costco on Expo Parkway and gone past all the billboards near the new McKinley Village? Well, this is where I found the Chik-fil-A billboard, but then realized advertisers must put in a lot of effort, similar to their advertisements on T.V. enough considering the factors of consumers in cars. They have to determine what to put on the board to create a lasting memory of their company as well as make it easy enough for consumers to understand in their roughly ten seconds as they are going past the billboard. While also considering where to put it so cars can stare at it as long as possible without wanted to look past it and towards the next billboard, or in a good spot so drivers can take a break from staring at the road to look up like on a straightaway. I never really had to think about all the factors advertising companies must put into each advertisement they put out as putting a single advertisement can reach expensive heights. They also have to consider whether what they are putting out is good enough to risk the money being put into the construction of the advertisement. While also playing into the role to not put anything too offensive embedded in their humor so the thousands of drivers who see it daily do not get offended and sue or spread hate around their brand. Boy, working in advertisement sounds like a lot fo stressful work as there are essentially millions of factors having to always be considered for every project assigned, let alone billboards.
Billboards seem to always somehow be able to make me laugh or leave me seriously confused to a point where I wanted my mom to turn off a random exit so I can go back and see the billboard again. Billboards are how companies have been able to get around traditional forms of advertising while still also being able to maintain the memorable sensation they wish to achieve through all advertisements.

Yup, 
BYYYYEEEE SQUAD

You got dog??

d*og: (noun) a domesticated carnivorous mammal that typically has a long snout, an acute sense of smell, nonretractable claws, and a barking, howling or whining voice.

When you're simply walking around somewhere or driving, have you ever seen a dog and been like. "awe how cute" and felt instantly drawn to pet it? Well, if you haven't, you're heartless. Not really. Well, but kinda.
I began to think about the use of adorable pets in advertisements, movies, and T.V. shows. While I was watching Disney's Togo, I began to cry and realized that in almost any movie where the dog is the leading character, I feel instantly attached and more intrigued into the film. I have not figured out why, but wherever there is a dog, I have established a general rule that most people have a stronger attachment to dog leading characters in comparison to human leading characters. 
Think about the classic Old Yeller, where the boy has to kill his own dog because he has rabies, you are expected to be crying in this scene because all the drama and sadness leading up to such a climactic moment intentionally placed by the producers. The scenes leading up to the climate work up your tears even more so to a point where you are balling when he actually does shoot the dog. This creates a lasting memory for many and is what helps allow certain films to be considered "classics" and others not. It is all about lasting memories for producers and the inclusion of dogs are an easy in for many.
On another topic, dogs are often used in commercials. My mom and I would purposely watch commercials with dogs on them because those usually tend to be the best commercials. WHY DO YOU THINK WE THOUGHT THEY WERE THE BESSSTTTT?? BC THEY HAD DOGS IN THEM. 
I'm literally not even kidding, any commercials with dogs automatically tend to be a gagillion times better than other commercials as when consumers see the dog, they feel more drawn in and less likely to hate all of it or skip through it. The general aspect of having a dog in a commercial draws more attention to the commercial for consumers to actually follow the plot of what is happening. Having dogs essentially engages consumers. 
Like for me, whenever a commercial comes on, I see it as a break time to check out my phone or grab some food, but when there is a dog commercial, I inherently feel the need to look up from my phone or tell myself that I can grab food on the next break.
All of this could simply be a weird me-thing. I mean I don't doubt that as I am the only one in my family who will choose a dog movie for movie nights, spend two hours of my life watching dogs make a mess on T.V., and binge-watch the series of dog food commercials on a Saturday night. But that's beside the point. Man, I really be out here exposing myself. 
Here, I'll paint you an example of one. Close your eyes and think of a ton of people dressed up like ketchup, mustard, or any condiment. Then picture a ton of weiner dogs running over the hill after them. That probably makes no sense, but I'll insert a picture somewhere. But see. This commercial remains in my head as it is so fun and adorable because of the dogs and that is exactly what the companies and producers want from you-- to remember their product, even if it is in such a random commercial like this but it is an easy out to get their name more widely know. For example, you are grabbing a quick snack and you tell your friends, "Oh bruh, you should have seen the funniest commercial that was playing the other day! It was a Heinz commercial about a dog and ketchup..." and then the conversation continues until many more people have heard of this brand being associated with a funny, well-known commercial. In turn, making more people recognize the brand.
Now the next time you think of a dog movie or commercial, think of why that one specifically stuck to your memory and what separated it from the others. I'll give you a hint... because it had dogs!

Yup, 
BYYYYEEEE SQUAD

Tuesday, December 24, 2019

Have you fallen prey to wearing products for others?

Hey yeah so no definition this week, simply out of laziness but I am gonna write about a topic literally everyone has fallen prey to including me.
Let's first begin in seventh grade. I walked into school wearing whatever random clothes because I was like it's just school, it's whatever. And then as the school year went on, I began to realize how much different middle school was in comparison to elementary school. Everyone was wearing brand name everything that I had no idea was nor really cared about and realized how much of our conversations seemed to keep tying back to "omg I love your new shoes! where are they from?" Like why do you have to ask where they are from, is that going to change whether you like them or not. I understand some people are simply asking because they would want some too, but I often got the sigh from numerous people like "ohhh, you got them there..." and I'd be like hmm alrighty then and soon fell prey to the black hole of the brand families and groups established within my school.
I began to go to "trendy" stores so I could wear what everyone else was wearing even if I did not even 100% enjoy the brand.
I then also began to notice how everyone, including I, would only wear the same shirts and clothing products where people could obviously notice the brand I was wearing. And how when I would go into stores or shop online, typically the products, where their brand or trademark was noticeable or written in BIG, BOLD letters were sold out in comparison to the same quality product with a less noticeable trademark of the same brand. This led to notice how my friends and everyone at school would purposely buy brand name products so others could see what they are wearing rather than wearing a brand because they genuinely enjoy it. This idea has become bigger than ever in the last few years and keeps growing. Yes, yes, come at me because I do also wear and use products where you can see the trademark, but the whole idea of wearing things where people can see it has essentially engraved upon me when shopping as well as everyone else.
For example:
It is similar to how people will buy camping stickers to look like they do outdoorsy things. But rather how people wear outdoorsy-brand clothing to look like they are genuinely outdoorsy people. Yes, this is controversial but deal with it because this is my opinion. I just see it all the time and feel like the idea of wearing brand name things has corrupted society. I hope this is simply an adolescent issue, and that adults do not have to deal with this, but I could not tell ya. Because even my brother in college says how he notices all the time how everyone (although they are also still young as they are in their mid 20s) flex brand name everything and anything simply so others can see what they're wearing.
I could just be me ranting about a pointless issue, but it honestly feels like people wear brands in an attempt to fit some kind of status quo that is fabricated from the idea of love marks.
Think about this. When you buy a Hydroflask, most of y'all will buy cutesy stickers and put them all around the water bottle to make it yours, but not over the little Hydroflask trademark person on the bottle. Or for all of you who buy a Pataongia shirt where the big, bold, obviously Patagonia shirt brand on the back buy it so people know you have and buy Patagonia products. We all buy things that have noticeable trademarks so everyone can see where we got it and it makes sense. For if we spend a ton of money on a cool shirt, we want everyone to know where we got it from.
I simply think that this idea is interesting as I have noticed it all around me and have even fallen prey to this idea as I have gotten older. However, as much as I do also enjoy wearing these brands and flexing them, I hope that as my psychological state matures in correlation to my taste in brand name products.
The idea of wearing brand names for others has been a huge success for the companies as it helps their company's profit margins, but it has honestly corrupted society. Companies have weaved these ideas into our heads for their own benefit, but we have taken their purposely placed trademarks beyond to a new level. This level has established a status quo, where if you wear these brands, you'll be apart of this level.
Think about why brands have products where the trademark is shown. They do not want any other random brands stealing what they have created, but this idea has created a monopoly among consumers. As they make the trademark more noticeable for their own purposes, it has also installed the concept throughout consumers to wear this brand to be apart of a family and how if you do not wear this, then you are not apart of this group. Or in my mind, cult.
I feel like companies have definitely begun to notice this within their consumers and is why the majority of brands have continued to make products with noticeable trademarks with the intention of taking advantage of their consumers mindset of having this will make you more *blank* or apart of *blank*.
Image result for gucci shirt modelThink about why some brands put their trademark in the certain spots that they do. For example: Lululemon puts their logo on the left calf with the intent of having others see it so they can be like, "bruh I wanna be apart of that and I want people to know I buy expensive
leggings." Or if you wear a chill ol' cotton white shirt with Gucci across the front, why would you prefer to wear that over a much cheaper same quality, 100% cotton white teeshirt from another brand. Because you want people to know you buy from Gucci. It is simply a never-ending cycle.
Middle school and high school has exacerbated this concept in my head as everyone is going through their insecure times, but part of me wishes that everyone would just cut the crap, but then I would be a hypocrite because literally watch me walk into school Monday after break with some kind of product with a HUGE trademark across the back or something.
It is honestly a mindset that has taken over a good majority of lives that I simply have to accept as impossible to break.
This could all just be in my head. Agree with it or not, that's honestly your problem. Sorry for being so passive-aggressive, I just binge-watched a new show for about essentially an entire day and am tired. I'm finna crash sooo...

Yup, 
BYYYYEEEE SQUAD

Saturday, December 14, 2019

Stickers=fake people??

St*i*ck*er: (noun) an adhesive label or notice, generally printed or illustrated.

Yeah so hey squad, this week I am going to change the usual ranting and complaining. So far we've been bonding (well at least in my head) about movies and commercials. However, we are going to complain about stickers. 
Stickers have very different meanings for different people. I used to deck everything out with stickers because they looked cool. Yet, nowadays, it is more about what stickers you have reflect on you. I can guarentee you all have stickers somewhere whether it be on your water bottle or Mr. Starace's podium. Think about it, they are so easy to apply and put anywhere to make something look a wee bit cuter and unique to you. However, like all sorts of media, there is a message. 
You would never really consider a sticker to be a form of media, yet sorry to break it to you, it is. Think about all those basic girls (and guys, but it usually tends to be girls) who cover their water bottles in "trendy" stickers. However, they are NOT ACTUALLY TRENDY. Stickers are secret forms of media that companies want you to think are simply cute and trendy.
I do admit that there are stickers that are simply for the purpose of being cute, but think in the last few years. Stickers have lost that value and more and more brands are using stickers for people, including me, to spread their brand around. 
This whole mess hit me about mid freshamn year. I wanted to put a Beats sticker on my water bottle just to add more stickers to it, but my brother said, "Don't put that on there." (being his rude self). I asked why and he said, "Because then people are going to think you have Beats when you don't."
This hit me kind of hard, because I never thought to realize that doing such a simple action as putting a little "adhesive label or notice" on my water bottle would be a determiner of what I have. 
This little moment then forced me to think about seventh grade. This was when all the little sevies were getting their Hydroflasks and putting Pura Vida, Jolyn, and Patagonia stickers on them. I could understand the Jolyn ones as I wore those suits for swim practice, but many of those girls were not on the swim team nor did they even know how to swim and only bought Jolyns to say that they had them. And the sticker reinforced that they had the suit, except so everyone could see that they had a Jolyn anytime they had their water bottles with them. **NOT like I am trying to attack anyone who wears a Jolyn and is not on the swim team, because they are cute suits, but it is sometimes brands like those that get me heated sometimes. Sorry is I offended you. I did not mean to**
I knew some kids that would buy things with the soul purpose of getting the sticker that came with the product. And it was this that led me to realize that brands have been purposefully including certain stickers to their products with their trademark as a means to get more consumers. I began to ponder this more and noticed how Jolyn attaches certain stickers, with their logo, to each different type of suit. Stickers are a means to get more people to buy their product so they can put their sticker somewhere to prove that they own the product. 
I will say that it is not the entire reason for why a consumer would buy the product, but it does contribute to the fact. And think about it, once they buy something that has a cute sticker attached, one is not going to simply throw it away, they might as well put the sticker somewhere to prove that they use the product.
I kept thinking, and truly noticed how many people I knew who put stickers on their Hydroflasks to flex the brand. But then I also noticed how stickers are reflective of one's character. Different people have different stickers which shows that different people buy different things. There are loads of people who like to make their stuff unique, but not many companies sell stickers anymore that are simply a sticker, almost all of them either have the brand's name on it or are unique to the brand which separate them from another brand. Another example, think about Brandy Melville. None of their main stickers have their actual brand on them, but because of how widely known their brand is, people can spot the sticker and be like, "oh that's a Brandy sticker," automatically accepting that the person with the sticker has clothes from Brandy Melville.
Remember when I said that stickers are a determiner of what one has, well they are. They are reflective of what type of person we are, one's economic status, what we have done or achieved, or where we have been. A sticker can show a lot about a person, but it can also create fake people as anyone just as easily can simply buy the sticker from someone who actually has the product to make it look like they have the product. 
If you put a lot of marathon stickers on your car, people are going to assume you are a runner. If you put a lot of national parks and outdoor-sy stickers somewhere, people are going to assume you love the outdoors. This can continue with any type of stickers. It also determines one's status. For example, if you put a Gucci sticker on your water bottle versus some random, free sticker, people are inherently going to make assumptions.
Brands use these little pieces of adhesive plastic as little free sponsorships for their brand to make their brand more widely known. It is an easy free way to get a brand noticed. I strongly dislike this whole aspect of stickers, yet I literally cannot say anything as I do the same.
Stickers are a means of communication that can reach and influence people widely. If someone compliments your sticker, there is a good chance they are going to ask you where you got it from, and so the conversation continues to talk about the brand and how much you like it as you put it on your own personal gear. Yeah, I'm tapping out with this piece, but I hope you guys liked it.

Yup, 
BYYYYEEEE SQUAD

Saturday, December 7, 2019

High School Musical the Musical the Series partners with UNO?!


Madison & Vine: (noun) product placement- the placing of specific items in movies and television shows

There are four topics discussed in the Persuaders: Guerilla advertising, love marks, Madison & Vine, and data mining. These topics discuss how advertising has adapted and learned to push through their own clutter of media to make their product stand more out to the consumers. Specifically, in Madison & Vine, advertising has learned that they can include products into productions to simply advertise their brand, or make their product look like the hero. Brands have established integrated partners with the production company establishing that their brand's presence in production. Many productions tr to place it seamlessly into the film to look "natural," but many times it does not.
This idea almost entirely slipped my mind throughout the week, but while I was watching High School Musical The Musical the Series, I noticed that when Nini was playing cards with her mom, the camera always shot them while the Uno brand was faced up towards the camera. They did not mention anything about the brand, but they had the chance to film her and her mom talking about literally anything, but they chose to film them playing Uno. Their conversation with her mom was talking about her day at school, and the fact that they just happened to be playig Uno which seems natural as that is a common thing everybody can do because it is simply playing cards. But the fact they happened to be playing cards and that those cards happened to be specifically Uno instead of any generic card brand tells me that Uno had their product purposely placed.
The shots taken about this one scene were trying to focus on Nini's conversation with her mother and the role she takes in Nini's life, but in each of them, the card's brand was faced up so the audience could tell that they said, Uno.
I initially saw it as a chill normal thing that does not really impact my life, as lots of people play cards, but I feel like their intentions were to get the audience to realize that the actors typically play Uno with their mother as should the audience viewers. Maybe this is to convey how families play Uno to make the viewers want to play Uno with their family. Because like I said early, they could have been doing anything else just like how Nini could have been playing Uno with anyone else like her friends, but she plays with her mom. This product placement shows how the brand wants people to realize that Uno can be played with your family.
This is how High School Musical the Musical the Series used the Madison & Vines technique in their production to sponsor Uno.

Yup, 
BYYYYEEEE SQUAD